Osprey Group
Case Study

About Osprey Group and Our work together

Brand Launch, website design/build and PR

Osprey provide a full range of MEP services to the UK construction sector. The company has an excellent reputation for handling the design, prefabrication and installation of mechanical, electrical and plumbing solutions for various clients including independent builders, contractors, sub-contractors and end-users across the UK.

With expertise in delivering bespoke MEP systems, Osprey have become a trusted partner for construction projects nationwide. They pride themselves on their ability to provide specialised mechanical, electrical and plumbing solutions that are tailored to meet the exact needs of clients in the building industry. The company has a proven track record in designing and fitting high-quality MEP services, whether working with small domestic builders or major construction firms.

Working with Osprey, TGX Digital employed an integrated strategy to establish their brand and expand their network in the construction industry.

We implemented the following:

  • Built a professional website showcasing their full range of MEP services and expertise, including detailed project case studies
  • Set up and managed their social media profiles on LinkedIn, Twitter etc.
  • Executed a launch plan with a soft launch to existing contacts followed by a full public launch with PR and digital marketing
  • Created and distributed quality content to position them as thought leaders and engage their target audience
  • Focused messaging on building cognitive trust in the brand over time
  • Established objectives including demonstrating their experience, growing their reputation and network, and increasing awareness of their capabilities

Osprey Services started trading in January 2023. By August 2023, they had secured over £1 million worth of new projects through their rapidly expanding network. Our integrated approach resulted in rapid business growth and a professional brand presence for Osprey.

*This project was previously carried out by The Product Marketing Company which rebranded to TGX Digital in 2023*

 

Key projects completed

Brand launch

Marketing strategy

Website design / build

Content marketing

PR for new brand

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