Case Study

About ICFM and Our work together

Brand modernisation, website design/build and content marketing

ICFM is a facilities management consulting firm specialised in optimising the performance of building engineering systems. With extensive expertise across electrical, mechanical, and plumbing services, they take a strategic approach to managing assets while respecting architectural integrity.

When ICFM wanted to expand their reach in London, they asked TGX Digital for a strategic marketing approach. Our collaborative partnership led to:

  • A logo and brand identity update to resonate with London audiences
  • A new website optimised for lead generation and search performance
  • Tailored content marketing to build awareness and establish ICFM as thought leaders

The integrated strategy allowed ICFM to successfully introduce their expertise in optimising building engineering systems to the London area. Our solutions helped them connect with prospective clients and expanded their presence online to match their position in the market.

Through brand positioning, targeted online assets, and engaging content, TGX Digital provided the platform for ICFM to achieve their business goals. The marketing package we developed showcased their technical knowledge while communicating their commitment to strategic facilities management.

*This project was previously carried out by The Product Marketing Company which rebranded to TGX Digital in 2023*

Key projects completed

Brand modernisation

Marketing strategy

Marketing / website copy

Content marketing

PR for new brand


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