About MLB Steel and Our work together

Branding, PR & Website Design/Build

MLB Steel Ltd is the UK’s largest manufacturer of lightweight steel lattice beams joists and trusses, including parallel, pitched, tapered and curved designs with spans of up to 40m.

MLB approached us for help because they plan to significantly grow the business. They wanted to modernise their brand, reconnect with old customers and grow a base of new customers through a modern programme of marketing.

In addition to their growth plan, they also needed help with internal marketing. A recent change of ownership and investment in the business was seen as very positive, however, the board of directors felt that there needed to be more focus on staff communications and help with recruitment.  

We were quickly asked to become members of the board and provide strategic brand direction, along with ongoing initiatives for internal and external marketing.

Solutions

• Present the brand as the leading manufacturer and supplier of lattice beams and steel trusses
• Create a new brand identity
• Design and develop a new website – mlb-steel.com
• Implement and manage all ongoing email campaigns
• Create a brand video
• Create internal brand value posters to communicate the values
• Create an internal staff newsletter to communicate all activities
• Create staff survey to benchmark staff satisfaction
• Create an employee handbook
• Create new company brochure and customer newsletter

Following the successful brand modernisation, MLB then appointed us to manage all ongoing marketing and PR.  This includes:

• Create a strategic marketing plan
• Develop marketing strategies for ongoing internal marketing and external marketing
• Public Relations
• Provide ongoing updates to the website
• Write and create ongoing e-mail communications
• Creating new sales tools
• Developing new content for marketing communications

The marketing strategy helps the business to raise brand awareness, attract new staff, increase sales and develop cohesive marketing templates and processes in-house.

Following the acquisition, rebrand and introduction of marketing communications, MLB Steel is now seeing significant growth.

*This project was previously carried out by The Product Marketing Company which rebranded to TGX Digital in 2023*

Testimonial

Chad ward, CEO

The team at TGX renamed and rebranded the company in under three weeks. The expert advice, the creative and the delivery were all top notch. We would not have come up with our new name without them, a name which is already making a mark in the construction industry, resulting in significant new business. Thanks so much guys!