Rotech Machines 
Case Study

About Rotech and Our work together

Branding & Marketing

Rotech Machines Ltd is a leading British manufacturer of high-quality coding and marking solutions. Their solutions are installed in sectors all across the UK including pharma, food and various other industrial brands that require critical, precision coding or date marking on their products.

In 2016, Rotech approached us through a recommendation.  They were looking for a marketing company to help them modernise their tired branding in readiness for their 20th anniversary year in 2017.

Having met the team at Rotech and following an initial review of their business, we proposed that they undertake our Brand Modernisation Programme, which is a process-driven, best-practice approach to re-branding.

The process was enjoyed by the entire team and it uncovered many hidden talents that they were not exploiting.  Over a 6 week period, we went through a detailed questionnaire with them which was then analysed and subsequently presented to them in the form of a new brand values presentation.

We then took them through various options with regards to the visual look and feel and they bravely chose to go for an entirely new look, rather than opt for a simple makeover. The process unveiled ‘quality’ in everything that they do and the ‘tick’ style logo helps to convey this visually, along with a new strapline that really sums up what they do and what they stand for; THE CODE MARK OF EXCELLENCE.

The entire team at Rotech were delighted with the outcome and their customers loved the new look too! We then rolled out the new branding on a range of sales tools.  Our services to date include:

  • Brand modernisation
  • Company brochure
  • Product brochures
  • Case studies
  • Company stationery
  • Product photography
  • Product branding
  • Van livery
  • Signage
  • Exhibition stand
  • Fully responsive website
  • Marketing Planning
  • Public Relations
  • Campaign creation

Rotech have been a pleasure to work with and they certainly celebrated their 20th anniversary in style!  We are pleased to say that we now provide strategic marketing direction and public relations services for the business and they are thriving! 

*This project was previously carried out by The Product Marketing Company which rebranded to TGX Digital in 2023*


Chris Baker, Managing Director

Having reached our 20th year in business we have seen many changes though our logo remained, we had however gone through many straplines and were ‘playing’ with colours for our products. Having gone around in circles we decided to get some professionals involved and were recommended to use TGX.

We have not been disappointed, in fact we have embarked on a complete brand modernisation that started with an understanding of our core values and has evolved into a new, consistent and professional image being used as a springboard for other exciting initiatives.

Key projects completed

Brand modernisation

Fully responsive website

Marketing planning


Marketing campaign creation


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