Making brand stories work for your business and customers Every brand, company and even person has a story. Your story can have a history, include people and places, be funny, moving, exciting, or educational. If someone tells you a genuine story about a subject that...
A few years ago, I was lucky enough to spend some time with Seth Godin and one of the marketing tools we discussed was ‘stories that resonate with your customer. Seth explained in his book ‘All marketers are liars’ how we all tell ourselves stories about the things we...