We appreciate the hesitation around digital marketing. You want real customers and leads, not empty hype.
But let’s be frank – digital is where your potential customers are engaging now. Over 92% of UK adults use the internet every day (Source: Statista). Well over half search online to find local services like yours. Ignoring this massive shift means missing out on connecting with most prospective customers.
“My website gets no traffic though.” This may be the case at present, but you need to optimise it first for search engines and customers. Use relevant HVAC keywords that people are searching for. Provide useful content like maintenance tips and explanations of services. See our SEO Services page to see how our Build Boost Package will turn your website into a fully optimised, visible virtual home for your business that you can get leads from.
“I tried Facebook ads and saw no results.” Running random ads without a sound strategy is like throwing your budget down the drain. But executed properly, digital ads can precisely target your ideal prospects. Our data-driven approach ensures optimal return on your investment. With our ConnectPro Paid Ads package, we’ll work with you to create a plan that will help you reach your target audience, generate leads, and grow your business.
Now, here are some key facts to consider:
- UK HVAC firms using digital marketing see over 30% higher revenue growth on average. By having search ads, a website, social media and more to reach customers online, HVAC companies expand their visibility and access new customers more easily. This leads to proven business growth. (Source: Independent study by BRXtreme Marketing)
- 90% of customers read online reviews before selecting local services. Positive customer feedback and testimonials posted online establish credibility and trust in potential new customers researching options. This social proof is key. (Source: BrightLocal Consumer Review Survey)
- Optimised websites generate over 400% more leads. Making your site easy to find on search engines, quick loading on mobiles, and having useful service content helps visitors convert to leads. Clear calls-to-action also increase conversions. (Source: HubSpot)
- Retargeting ads deliver 55% higher conversion rates. Creating custom audiences to reconnect with previous website visitors keeps you top of mind for them. Following up doubles the chances of turning them into customers. (Source: WordStream)
The facts speak for themselves but also can be overwhelming when tackling these digital channels alone or in the wrong way. However, the right partner can help you capitalise on it to fuel real HVAC business growth. Our custom digital marketing delivers qualified leads and sales, not empty promises. We offer no-contract packages to get you started with minimal risk.
Still unsure? We get it. The digital landscape evolves rapidly and even those of us in the space have to pivot and adjust all the time. But schedule a free strategy session with us. This keeps their pipeline full and strengthens their competitive advantage, both digitally and literally in terms of increased sales, leads, and overall business growth. Don’t let the competition gain ground. Win more business and become the most trusted HVAC leader in your area through our proven digital marketing.
P.S. – Don’t just take our word for it, have a look at some of our previous projects and work we’ve carried out over the years for companies such as Adcock, Mitsubishi Electric, Principal Climate Technology and Loop Air Conditioning